For 24 years, I have continually explored the Creative Business of Africa. Since moving to Eastern Africa, from Australia in 1998, my Team and I have Built one of best-known Entertainment Companies in Africa – PHAT! Music & Entertainment Limited, with interests in Media, Event Production, Licensing and Industry Building.
During 2016, The Business Daily and KPMG listed PHAT! at No.36 of the Top 100 Mid-Sized Businesses in Kenya – the first-ever Company in the Creative Industry to be Recognised with this prestigious Award.
In October 2014, I also Co-Founded what is now YAKWETU™ Online Limited. Meaning both “Of Us” and “For Us” in Kiswahili (the most popular African language). YAKWETU™ is an Online Home Entertainment & Edutainment System – of Africa, for Africa.
Using their proprietory Kenyan-made Applications, YAKWETU™ is an online Distributor and Retailer of Digital Content, from Africa, to Africa and for Africa – through a Range of thoughtfully Curated branded Services, that supply Consumers with securely Encrypted original Titles, that fairly Pays the Creators – unlike Pirated alternatives.
As a benchmark, think of Amazon’s suite of Digital Media, like Prime Video, Freevee, Amazon Music, Audible and Twitch – and that’s our Growth Plan for African Content, on The Motherland and to her Diaspora.
YAKWETU™ exists to Fairly Pay the Creatives of Africa, who Lose upto 99% Revenue to Piracy; and don’t have enough options Online to Earn a Living.
YAKWETU™ also exists for 475 million SmartPhone users in Africa, who Want to Consume their own Content via Pay-As-You-Go, like how they buy Airtime – NOT via Subscription.
Released on 26th September 2019, their Poof-of-Concept is MyMovies.Africa™, as a Mobile-first Digital Cinema Extension, offering securely Encrypted original Movies from Africa (i.e. New Releases, Classics, Features, Shorts, Animations, Documentaries, etc) on Smart Devices, across Africa and to her Diaspora in 195 Countries.
On 11th July 2023, YAKWETU™ emerged 1 of the 7 Winners from 548 Submissions and 25 Finalists – from 16 Countries and Industries like creative, food, green technology, health & more, at the World Intellectual Property Organisation’s Global Awards https://www.wipo.int/global-awards/en/2023/winners.html
I am also the Founding Chair of Partners Against Piracy Association of Kenya – a multi-sectoral Coalition, of local and international Associations, Societies and Companies, representing the interests of thousands of Creatives in Kenya and the World, in terms of the Protection of their Intellectual Property against Piracy.